The Client
Client: Diversified Restaurant Group (DRG)
Headquarters: Las Vegas, NV
Industry: Quick Service Restaurant (QSR)
Brand(s): Taco Bell, Arby’s
Size: 350+ restaurants
Markets: California, Nevada, Kansas, Missouri
The Story
Founded in 2014, DRG is an innovative multi-brand franchise. Like its counterparts, DRG hosts an annual “wow” event to celebrate company accomplishments and the year’s biggest contributors.
Why? Because recognition is ESSENTIAL to combatting retention in the high-turnover restaurant industry.
We’ve served as an extension of the client’s in-house team for four years and counting. In 2019, Grapevyne jumped in to provide support to a savvy group of executive assistants at the helm of Leadership Summit planning.
The recent racecar-themed summit really kicked our creativity into high gear! Partnering with the client to become a “winning team,” we provided loads of dynamic video content and event materials PLUS custom merchandise and a one-of-a-kind pit stop photo backdrop.
The Process
Grapevyne is involved in the planning and marketing of several franchisee annual recognition events.
For DRG’s cool 2023 Formula 1-inspired Leadership Summit in Vegas, we joined the client’s event committee from the start to help kick off planning and ideation.
After presenting mood boards and other materials, we raced toward the Finish Line with video planning and production, social media strategy, and whimsical design and copy. And topped it all off with LIVE unobtrusive social engagement and video coverage.
Services Provided:
Vibes
Inspo
It all started with illustration by hand …
DRG Summit 2023 design was inspired by a custom wall mural we produced previously for the company’s corporate headquarters.
Depicting the diverse landscapes of DRG’s key Taco Bell markets, the colorful mural was brought new life with exciting event-themed elements like a Formula One race car and an amped up Vegas scene.
The final product became the “pitstop” photo backdrop and inspired the rest of the event’s materials and creative strategy.
Every QSR franchisee hosts a year-end celebration — we make ‘em COOL!
Social Engagement
WEEK OF 2023 SUMMIT
38
Published Posts
1,488
Engagements
8,138
Video Views
47,518
Impressions
”Grapevyne consistently delivers exceptional, high-quality work. They’ve played a pivotal role in bringing our company’s vision to life, particularly during our annual executive summit. They have a deep understanding of our brand and values. This results in swift and accurate design work, and content and messaging that’s on point. What truly sets Grapevyne apart is their event coverage and the polished videos we receive that we’re proud to share over and over.”
-Sierra Burk, DRG Communications & Media Manager
The Goods
Striking race-inspired copy
Project management
Recognition videos & slideshow
Themed event materials:
retractable banners
event program
checkered finish line banner
core values banners
swag bag stickers
name badges
custom racing jacket concept
On-site video coverage
LIVE social media streaming & content collection
Event photography
Pit stop photo backdrop & props
The Present
There’s no shortage of drive over here! Grapevyne collaborates regularly with DRG executives and in-house marketing. This is how we SHOW UP for clients.
We’re actively engaged in keeping DRG’s online presence fresh with: social media content for both of its Taco Bell formats (standard restaurants and the client’s growing portfolio of themed cantinas), newsy blog content, and other drgfood.com updates.
We also provide print materials and signs on the fly, assist with the company’s quarterly internal newsletter, and produce custom video content. Can’t wait for next year’s summit!