The Details
Reward Trip Support
Clients: Diversified Restaurant Group (DRG)
Border Foods
Industry: Quick Service Restaurants (QSRs)
Brand: Taco Bell
On Location: San José del Cabo, Cancún, Playa del Carmen & Hawaii
The Story
Every company wants to thank its high performers and show them a good time. Enter the coveted all-expenses paid reward trip!
Taco Bell franchisees DRG and Border Foods are masters of this kind of fun. It’s all about saying, you work hard, come play hard — on us. And oh yeah, bring your “plus one.” Forget about work for a few days!
Grapevyne has been on the ground covering these trips for years with cameras in hand. You could say this is some of our most rewarding work (pun intended).
The Process
We jump into planning the first chance we get!
What’s Grapevyne’s role? To create the hype! In advance of any reward trip, we:
garner buzz and excitement on social media and company blogs;
partner with clients to help roll out new programs and initiatives;
create custom logos, merch and materials; and
produce promo videos and PPT decks.
Then we send a small crew to be “flies on the wall” to capture photo and live video from all the weekend’s memorable events.
Once we’re back on home turf, it’s post-production time! Our goal is to produce visuals that get people dreaming about these trips and surpassing your goals!
Services Provided:
Vibes
Inspo
It all started with illustration by hand …
DRG Summit 2023 design was inspired by a custom wall mural we produced previously for the company’s corporate headquarters.
Depicting the diverse landscapes of DRG’s key Taco Bell markets, the colorful mural was brought new life with exciting event-themed elements like a Formula One race car and an amped up Vegas scene.
The final product became the “pitstop” photo backdrop and inspired the rest of the event’s materials and creative strategy.
Every QSR franchisee hosts a year-end celebration — we make ‘em COOL!
Social Engagement
WEEK OF 2023 SUMMIT
38
Published Posts
1,488
Engagements
8,138
Video Views
47,518
Impressions
”Grapevyne consistently delivers exceptional, high-quality work. They’ve played a pivotal role in bringing our company’s vision to life, particularly during our annual executive summit. They have a deep understanding of our brand and values. This results in swift and accurate design work, and content and messaging that’s on point. What truly sets Grapevyne apart is their event coverage and the polished videos we receive that we’re proud to share over and over.”
-Sierra Burk, DRG Communications & Media Manager
The Goods
Color palette & lolo
Custom merchandise:
T-shirts/jackets
Luggage tags
Wristbands
Other giveaways
Promo video(s)
Landing page with trip details, packing list, helpful hints
Trip program & attendee directory
Social stickers
On-site video coverage
LIVE social media streaming & content collection
Event photography
Recap videos
Trip recap on company blog
The Present
For some clients, we’re regular partners in their daily marketing and communications efforts. For others, we offer exclusive reward trip support.
Scheduled trips get recorded on the Grapevyne calendar well in advance so we can anticipate these busy times of year and plan accordingly.
As with everything we do, we’re always knocking our creative heads together to conjure up fresh ideas to keep these trips exciting for years to come.